The Nutshell is the official e-newsletter for Ohio State alumni club and society officers and board members. We encourage you to share the information with
your members via your own newsletters or websites. The current issue is also available at
Save the date: Club and society leadership symposium
Sept. 24-25, 2015
We are excited that we can offer a day and a half of programming for this year’s symposium as we share important information regarding Regional Engagement and how this will
strengthen the support being given to our clubs and societies. Because of the additional 1Ž2 day, the alumni association will cover the cost of one night’s hotel stay per symposium attendee for Thursday, September 24 at any of the hotels listed below. The
attendee must attend both Thursday and Friday portions of the symposium and live more than 60 miles from Columbus to be eligible. Attendees will need to make their own reservations; each hotel will share rooming lists and the Alumni Association will facilitate
payment for Thursday, September 24. Discounted rates valid September 23-27. Be sure to make your reservation soon as the hotels will fill up quickly! Please note: reservations must be made by August 23 to receive the special offer and complimentary one-night
2015 Alumni Award honorees announced
Since 1958, the alumni association has annually presented awards that recognize alumni achievement. The first honoree was alumnus Howard Dredge, a dentist from Springfield,
Ohio, who was recognized for his good citizenship. He was just the first of many graduates who’ve been recognized by the alumni association for their good work. These awards
honor those individuals who personify the university’s tradition of excellence, thereby bringing distinction to themselves and to Ohio State through their outstanding achievements.
MEET THE 2015 HONOREES: go.osu.edu/alumniawards15
Survey: Officer elections
The Alumni Association is asking all alumni groups to share information about how your group holds its officer elections by completing a brief survey.
Young Alumni Academy accepting applications
Young Alumni Academy is designed to provide a holistic experience, with each session building on the learning and insight from the previous one. Through this 10 month program
participants will engage with one another, workshop presenters, and Ohio State and Columbus community leaders around a variety of personal and professional development topics.
Join the Buckeye Book Community
If you would like to participate in the Buckeye Book Community by reading
Good Food Revolution
Allen, this year’s book choice, and have a book discussion and other activities with your club around the topic of urban farms and food sustainability and security,
please email Lauren Luffy
to reserve up to 15 books for your group by August 21.
Engagement tip: Game-watch parties
Football season is just around the corner! Buckeye alumni clubs throughout the country will soon join to celebrate as the undisputed national champions take the field! If
your club plans to gather with alumni, parents and friends of the university, take a little bit of time to plan through your game watch parties, and help ensure a flawless game day experience for everyone involved. See below for a few tips and tricks we think
will make your game day celebration a success:
Make sure you have a safe, fun and accessible location to watch the game secured in advance. Meet with the establishment
contact to discuss logistics and explore ways in which your club and establishment can support fundraising goals.
Start promoting your football watch parties as soon as possible. Post events to Facebook and other social media networks,
e-mail your club list and check the Association’s website to make sure we have your correct, updated location (https://www.osu.edu/alumni/go-bucks/game-watchlocations.html)
Game day is a great time to have fun while making connections that will grow your club and help reach fundraising goals.
If at all possible, assign leaders, “captains,” to various key stations to assist with event execution. For example, assigned captains should sign-in members and guests (obtain name, e-mail, phone number, and graduation year) at the front door, while an additional
captain might serve as point-person for new member recruitment and club fundraising.
Show your Buckeye spirit by decorating the space with official Ohio State gear!
Take a lot of pictures for your social media accounts and e-mail them to us (firstname.lastname@example.org)
following the game. Additionally, it’s always best to ask those being photographed if they consent to having their photograph taken as it may be used on social media or other marketing materials.
Game day watches serve as yet another way to promote the values of The Ohio State University and keep alumni, family
and friends connected no matter their distance from campus.
As always, celebrate the Buckeyes and the university responsibly.
After the game, invite everyone back to watch the next Buckeye victory! Be sure to follow-up with a thank-you message
to event attendees as well as event captains and volunteers.
For more information on how to make the most of your football watch parties, contact Josh at
Social media tip: Game-watch promotion
For Ohio State alumni, posts on social media relating to Buckeye football outperform almost all other topics. Here are a few tips on promoting your club or society’s
Post live from each game watch: This might seem counterintuitive, however one of the best ways I’ve found to promote events is to show the fun and excitement that
occurs at all of our events. Moreover, posting at high-traffic times using #GoBucks will increase awareness of your club or society as well as your game watch.
Post multiple times throughout the week: No one is on social media 24/7, and many followers will probably miss messages posted only once. For this reason, it’s
important to post several times throughout the week, experimenting with morning, afternoon and evening posts.
Create a Facebook event: Getting recognition on Facebook is increasingly difficult. The best way to promote an event on Facebook is to create a Facebook event
(see tips on how to
create an event from a Facebook page). During game watches, you can increase your visibility by posting an O-H-I-O photo from the event and saying something like “Go Bucks!
For questions or more information on all things social media, contact the Alumni Association’s
Let us know about your group’s good work
Remember to share your club and society accomplishments and points of pride for consideration in Ohio State Alumni magazine. A new submission form makes the process
simple and quick. The deadline is Friday, September 4, to have items considered for the November-December Buckeye Buzz page.
Share your volunteer opportunities
Have a great volunteer opportunity you’d like to share with fellow alumni and friends? Ohio State’s Office of Volunteer Relations can help through VolunteerMatch. Learn
how to use this valuable tool with our step-by-step training guide and checklist.
TRAINING GUIDE: go.osu.edu/VolunteerTrainingGuide
Get back on the career track
The Lhota Office of Alumni Career Management will offer the program “Back on the Career Track” from 9 a.m.-noon on Thursday, Oct. 15, at Longaberger Alumni House. The program
will offer helpful tips for parents who are interested in returning to the workforce. Alumni can get a $10 program discount if they use the code OSUNST15 when registering.
JOB BOARD: go.osu.edu/AlumniCareerConnection
POST A JOB: go.osu.edu/osualumniconsortium
Join the Ohio State heart walk team
Join the fight against heart disease and stroke by signing up for the 2015 American Heart Association Heart Walk on Aug. 22.
There is no cost to sign up and all participants that sign up by August 3 receive a team Ohio State t-shirt to wear the day of the Heart Walk.
Brown with questions. To sign up, please follow the these steps: Visit
down to Alumni/Select Create New Team/Select Start at Team
Select New Team Name Under Company/Choose Alumni under Ohio State University.
Speaker profile: Shashi Matta
Clinical Associate Professor of Marketing, and Faculty Director, Full-time MBA Program Fisher College of Business, The Ohio State University
Matta engages extensively with industry through consulting and keynote speaking engagements at several companies in the U.S., and internationally, in the areas of
marketing strategy, branding, positioning, value propositions, marketing metrics and return-on-investment, customer experience and service management. Dr. Matta’s industry experience prior to his academic career includes positions in brand management, advertising
and marketing operations for an educational services firm.
How to Build and Sustain a Powerful Brand, Strategic Marketing, Strategies for Growth
Alumni discounts at TechHub
Ohio State’s new campus tech store offers special pricing for alumni near and far. That means your educational discount doesn’t have to end with a diploma. Shop online for
Mac, iPads, accessories and more through Tech
Hub’s Alumni store. Visiting campus soon? Tech Hub is a must-see diversion from your stroll down memory lane. With technology demos, workshops and events, visitors
now have a glimpse into Ohio State’s latest innovations. Stop by in person or online to
Ohio State President Michael V. Drake took to the road to visit Ohioans and share his vision for the university, including his focus areas – access,
affordability and excellence, community engagement and diversity and inclusion.
STORIFY FROM TRIP: go.osu.edu/2020VisionTour15
Welcome Week around the corner
Ohio State will kick off the upcoming school year with Welcome Week in late August. Follow along with all the activities as the new year gets under way.
Ohio State to expand digital learning platforms
New project reflects Ohio State’s comprehensive strategy to attack college costs, which includes initiatives that have a direct impact on students’ bills,
efficiencies, innovative funding and streamlining students’ academic paths.
High Points: August 2015
Whether it’s research, academics or student success, High Points give you a quick and easy way to catch up on all the latest and greatest things happening at Ohio State.
New design brings world’s first solar battery to milestone
After debuting the world’s
first solar air battery last
fall, researchers at The Ohio State University have now reached a new milestone.
Assessing dads’ parenting skills
Ohio State research finds that new mothers take a close look at their personal relationship with their husband or partner when deciding how much they
want him involved in parenting.
Aiming for a street luge record
Street luge world champ David Dean ’07 turns to Buckeye engineers in attempt to set world record.
Register your game-watch parties
The Buckeye football season is less than a month away. That means it’s time to make plans for your fall Ohio State game-watch parties. If you have any changes to your group’s
location, please notify the alumni association’s Susan
Vietnam – Saigon Hanoi
Jan. 19-31, 2016
Enjoy a five-night stay in Saigon, formerly Ho Chi Minh City; four nights in Hanoi; and one night on an elegant vessel while cruising Ha Long Bay. See the Jade Emperor Pagoda,
Notre Dame Cathedral and the Fine Arts Museum, each of which helps illustrate Saigon’s storied past. Cruise along the Ham Luong River as you learn about the Mekong Delta and what life is like for the people who live in the region. Visit the Reunification Palace
and the War Remnants Museum, and stroll through bustling Ben Thanh Market. Experience life on a local farm, and explore a rice paper factory. In Hanoi, visit Ho Chi Minh’s mausoleum and his house. Sample delicious street food, and visit a market with a local
chef. This Alumni Campus Abroad program includes excursions, educational programs, accommodations and an extensive meal program featuring wine with dinner. For detailed information, please visit
or contact Addie Natalie at Ohio State Alumni Tours by phone at 614-292-2372/1-800-852-8687 x 3, or by email at
Ohio State University Alumni Association
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